According to iSuppli Corp., digital multimedia products have greatly boosted the sales of analog IC devices used for interface and power management. Two of the fastest-growing electronic products that contain analog ICs are mobile handsets with a 21 percent annual growth rate for analog ICs and digital TVs which are producing a 93 percent annual growth rate for analog ICs. While the digital TV market shows a steeper growth rate, the handset market is more significant for analog ICs. The mobile handset market represented $9.9 billion in analog IC sales last year, while the digital TV market consumed $1.5 billion in analog ICs over the past year. iSuppli expects handsets will continue to constitute the largest market for analog ICs in the next five years.



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